john deere READY CAMPAIGN

john deere ready campaign

For the John Deere "READY" campaign, my team created a dynamic multi-platform initiative showcasing their cutting-edge equipment. Leveraging innovative image grid techniques, we created immersive 360-degree views of machinery, offering potential buyers unprecedented visual access. The design incorporated sleek graphic elements and tech-inspired gradients, reinforcing John Deere's position at the forefront of agricultural innovation. Executed seamlessly across digital and print platforms, the campaign served as the centerpiece of John Deere's impressive presence at the 2024 Commodity Classic tradeshow. This approach effectively bridged the gap between traditional farming roots and advanced agricultural technology, driving engagement and reinforcing John Deere's market leadership.

client

john deere

Category

campaign development

creative direction

staci meyer, shaun crockett & brendan kennedy

art direction

meredith mcgrade & andrew cruz

strategy

becki foster

account management

lori kruger, tim Landwehr & lilly Beckwith

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m.mcgrade

m.mcgrade

m.mcgrade

©2024 McGrade Design

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©2024 McGrade Design

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©2024 McGrade Design

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