scissors & scotch

scissors
& scotch

When it comes to men’s grooming, there are basically three options – your dad’s barbershop, your wife’s salon, or any joint with clips in the name. So, where can guys go to get a cut, trim and shave in a place that feels like their own? Enter Scissors & Scotch – where classic grooming services, a fully stocked bar and a sleek lounge join forces to create one helluva grooming experience for the modern man. 

We helped craft a brand that’s sharp, clean, inviting and confident, with a healthy dose of snark – and the occasional expletive. Visually, we honed in on a rich whiskey brown to reflect our style and comfort and a thrilling red that speaks to our fiery side. The expressed brand marries badassery and sophistication in all elements to evoke an experience you deserve. 

With the tagline “do yourself a favor” we invite consumers to join Scissors & Scotch in believing good grooming is every grown man’s right. We’ve helped support their brand efforts in paid social media ads, out-of-home placements,brochures, menus, storefront wraps, tradeshow design, and franchise support, like playbooks, brand guidelines, recruitment kits and more.  

client

scissors & scotch

Category

integrated brand campaign

Category

integrated brand campaign

Creative director

paul diamond

associate creative director

rob mitchell

art direction

meredith mcgrade

copywriter

lauren blood

project management

lauren hilboldt & katie snyder

account management

david martin

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m.mcgrade

m.mcgrade

m.mcgrade

©2024 McGrade Design

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©2024 McGrade Design

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©2024 McGrade Design

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